Hello, I'm Matheus.
Hello, I'm Matheus.
Hello, I'm Matheus.
Strategic thinker, creative maker, project mover.
With over 20 years of experience in brand strategy, retail, and creative direction, I’ve built businesses from the ground up and reshaped brands for today’s audiences. From launching brick-and-mortar stores in Brazil to leading creative transformations at Mother’s Market, FarmBox, and Robert Half in the US, I bring hands-on expertise and high-energy leadership to every project. I thrive on building new systems, modernizing brands, and turning big ideas into impactful campaigns.
With over 20 years of experience in brand strategy, retail, and creative direction, I’ve built businesses from the ground up and reshaped brands for today’s audiences. From launching brick-and-mortar stores in Brazil to leading creative transformations at Mother’s Market, FarmBox, and Robert Half in the US, I bring hands-on expertise and high-energy leadership to every project. I thrive on building new systems, modernizing brands, and turning big ideas into impactful campaigns.
With over 20 years of experience in brand strategy, retail, and creative direction, I’ve built businesses from the ground up and reshaped brands for today’s audiences. From launching brick-and-mortar stores in Brazil to leading creative transformations at Mother’s Market, FarmBox, and Robert Half in the US, I bring hands-on expertise and high-energy leadership to every project. I thrive on building new systems, modernizing brands, and turning big ideas into impactful campaigns.
Framework
Brand vs Logo
Building a brand goes far beyond the logo. I focus on crafting a strong voice, visual language, and authentic personality that people remember—making sure every touchpoint says something real.
Storytelling Core
Great stories are the heart of every brand. I uncover what makes each organization unique, shaping narratives that connect emotionally, spark action, and turn customers into fans.
System for Consistency
Brands win when they show up consistently everywhere. I design clear guidelines and scalable systems, so teams create cohesive experiences—online, in-store, and everywhere in between.
Get it Done
No matter how creative the vision, execution is everything. I bring hands-on leadership, agile processes, and a bias for action to make bold ideas actually happen, on time and at a high standard.
Matheus brings a high level of direction and craft, paired with a rich design sensibility, but what sets him apart is his ability to think deeply and strategically - and not just about creative output, but also about team operations. A great example of this was his leadership in our Figma organization project, where he established systems that improved our day-to-day design fluency and collaboration.
Marlo Wamsganz
Manager, Digital Visual Design
In addition to his strategic and creative talents, Matheus’s calm demeanor and diplomatic professionalism make him a joy to work with. His consistent positive attitude and approach to problem-solving are a huge asset to any team. He’s a dedicated professional who is always willing to go the extra mile, and I highly recommend him for any role or project that requires a strategic, creative, and collaborative individual.
Judy Keosaksith
Senior Art Director
Matheus is hands down the best Creative Director I’ve worked with in nearly 30 years across creative industries. He’s the total package: creative, personable, collaborative, and a true leader who welcomes feedback and knows how to inspire a team. When joined Mother's, he not only completely energized our 43-year-old brand, transforming how customers, employees, and leaders see and engage with the company, he really changing brand perception. I’m truly grateful we brought him on board at Mother’s.
Brandon Rowe
VP Marketing
As a copywriter, I have worked with many graphic designers but I could never have wished for a more talented, motivated, and amicable supervisor than Matheus. In the year we worked together, he taught me so many things and was patient and understanding the entire process. He was the head of our department and was the type of leader I had always hoped to have.
Ben Goodwin
Copywriter
Along with working with Matheus on different images and elements for an internal site, we also developed a curated library of approved stock imagery on our DAM for Robert Half’s refreshed brand. Matheus brought a clear outline to the table, thought holistically about the project and all different user groups’ needs, and was open to ideas on schema and how best to achieve our end goal. When working Matheus I never had to worry about meeting deadlines or having to follow up for agreed upon work. He brought a friendly attitude and professionalism to every call and would be a great addition to any team.
Chelsea McCulley
Digital Asset Manager
Matheus’ design solutions go beyond the stated requirements, addressing unforeseen problems where they are most critical. His diverse work history has honed his ability to transcend the objective, prompting him to ask, “How can we solve this?” rather than merely focusing on the task as outlined. For instance, Matheus organized structures to facilitate communication and task tracking. He adapted project manager skills to allow him to effectively lead the design effort. By enabling diverse partners with varying business functions, spread across the globe, to collaborate effectively on a complex, multi-month project, he achieved the design goals.
Zachary Snyder
Senior Manager, Digital Visual Design
Matheus brings a high level of direction and craft, paired with a rich design sensibility, but what sets him apart is his ability to think deeply and strategically - and not just about creative output, but also about team operations. A great example of this was his leadership in our Figma organization project, where he established systems that improved our day-to-day design fluency and collaboration.
Marlo Wamsganz
Manager, Digital Visual Design
In addition to his strategic and creative talents, Matheus’s calm demeanor and diplomatic professionalism make him a joy to work with. His consistent positive attitude and approach to problem-solving are a huge asset to any team. He’s a dedicated professional who is always willing to go the extra mile, and I highly recommend him for any role or project that requires a strategic, creative, and collaborative individual.
Judy Keosaksith
Senior Art Director
Matheus is hands down the best Creative Director I’ve worked with in nearly 30 years across creative industries. He’s the total package: creative, personable, collaborative, and a true leader who welcomes feedback and knows how to inspire a team. When joined Mother's, he not only completely energized our 43-year-old brand, transforming how customers, employees, and leaders see and engage with the company, he really changing brand perception. I’m truly grateful we brought him on board at Mother’s.
Brandon Rowe
VP Marketing
As a copywriter, I have worked with many graphic designers but I could never have wished for a more talented, motivated, and amicable supervisor than Matheus. In the year we worked together, he taught me so many things and was patient and understanding the entire process. He was the head of our department and was the type of leader I had always hoped to have.
Ben Goodwin
Copywriter
Along with working with Matheus on different images and elements for an internal site, we also developed a curated library of approved stock imagery on our DAM for Robert Half’s refreshed brand. Matheus brought a clear outline to the table, thought holistically about the project and all different user groups’ needs, and was open to ideas on schema and how best to achieve our end goal. When working Matheus I never had to worry about meeting deadlines or having to follow up for agreed upon work. He brought a friendly attitude and professionalism to every call and would be a great addition to any team.
Chelsea McCulley
Digital Asset Manager
Matheus’ design solutions go beyond the stated requirements, addressing unforeseen problems where they are most critical. His diverse work history has honed his ability to transcend the objective, prompting him to ask, “How can we solve this?” rather than merely focusing on the task as outlined. For instance, Matheus organized structures to facilitate communication and task tracking. He adapted project manager skills to allow him to effectively lead the design effort. By enabling diverse partners with varying business functions, spread across the globe, to collaborate effectively on a complex, multi-month project, he achieved the design goals.
Zachary Snyder
Senior Manager, Digital Visual Design
Matheus brings a high level of direction and craft, paired with a rich design sensibility, but what sets him apart is his ability to think deeply and strategically - and not just about creative output, but also about team operations. A great example of this was his leadership in our Figma organization project, where he established systems that improved our day-to-day design fluency and collaboration.
Marlo Wamsganz
Manager, Digital Visual Design
In addition to his strategic and creative talents, Matheus’s calm demeanor and diplomatic professionalism make him a joy to work with. His consistent positive attitude and approach to problem-solving are a huge asset to any team. He’s a dedicated professional who is always willing to go the extra mile, and I highly recommend him for any role or project that requires a strategic, creative, and collaborative individual.
Judy Keosaksith
Senior Art Director
Matheus is hands down the best Creative Director I’ve worked with in nearly 30 years across creative industries. He’s the total package: creative, personable, collaborative, and a true leader who welcomes feedback and knows how to inspire a team. When joined Mother's, he not only completely energized our 43-year-old brand, transforming how customers, employees, and leaders see and engage with the company, he really changing brand perception. I’m truly grateful we brought him on board at Mother’s.
Brandon Rowe
VP Marketing
As a copywriter, I have worked with many graphic designers but I could never have wished for a more talented, motivated, and amicable supervisor than Matheus. In the year we worked together, he taught me so many things and was patient and understanding the entire process. He was the head of our department and was the type of leader I had always hoped to have.
Ben Goodwin
Copywriter
Along with working with Matheus on different images and elements for an internal site, we also developed a curated library of approved stock imagery on our DAM for Robert Half’s refreshed brand. Matheus brought a clear outline to the table, thought holistically about the project and all different user groups’ needs, and was open to ideas on schema and how best to achieve our end goal. When working Matheus I never had to worry about meeting deadlines or having to follow up for agreed upon work. He brought a friendly attitude and professionalism to every call and would be a great addition to any team.
Chelsea McCulley
Digital Asset Manager
Matheus’ design solutions go beyond the stated requirements, addressing unforeseen problems where they are most critical. His diverse work history has honed his ability to transcend the objective, prompting him to ask, “How can we solve this?” rather than merely focusing on the task as outlined. For instance, Matheus organized structures to facilitate communication and task tracking. He adapted project manager skills to allow him to effectively lead the design effort. By enabling diverse partners with varying business functions, spread across the globe, to collaborate effectively on a complex, multi-month project, he achieved the design goals.
Zachary Snyder
Senior Manager, Digital Visual Design