Project Snapshot

Organization: FarmBox
Industry: Grocery eCommerce
Roles: Brand Lead, Senior Graphic Designer
Deliverables: Brand Refresh, Creative Strategy, Visual Design, Content Strategy, Integrated Marketing

Challenge: Breaking Through Early-Stage Limitations

FarmBox began as a utilitarian delivery startup with little brand recognition, limited to basic client emails and lacking a cohesive identity—restricting its ability to build trust, differentiate itself, and foster customer loyalty in a competitive market.

Approach: Elevating the Experience Through Holistic Branding and Integrated Marketing

Stepping in as a graphic designer, I led a complete transformation—crafting a unified visual identity, launching a modern, user-friendly website, and creating a clear style guide. We brought brand storytelling to every touchpoint with in-box cards, weekly featured produce campaigns, social content highlighting farmer stories, and engaging email journeys, positioning FarmBox as a passionate curator of exceptional local food.

Outcome: Growth, Loyalty, and Acquisition Fueled by Brand

The positive results gained buy-in from different leadership and opened up for a more integrated marketing approach. The holistic brand overhaul energized the business, sparking rapid growth, gaining buy-in from all leadership and operational expansion—including a move to larger warehouses—and building high customer loyalty. FarmBox’s compelling brand and customer experience became key drivers in its successful acquisition by GrubMarket.